“The team at Ascendant has been incredible to work with since we began our partnership. They have built us a new website, created beautiful video footage and are now helping us with our marketing needs. They took the time to understand our mission as an organization and are truly supportive of the work that our organization does.
This is evident in the content that has been produced and the passion they have to ensure we succeed with this.”
Paul McGowan, CEO of Bethesda
Bethesda Niagara embarked on an ambitious journey to create a compelling new brand identity, including a captivating website, engaging videos, and the implementation of a behavioural modelling tool. They enlisted Fractional CMO services to guide their team, ensuring accessibility for people with disabilities. The cherry on top was the creation of a digital magazine, leveraging content to connect with their audience and provide valuable insights. Bethesda Niagara's strategy demonstrates their commitment to inclusivity, redefining their brand, and delivering exceptional experiences in healthcare for all.
Services
Web build
Donations Platform
CRM Integration
UX | UI Experience
SEO
Marketplace Analytics
Brand Strategy
Content
Photography and Imagery Capture
CRM Hubspot
Marketing Roadmap
Fractional CMO
End-to-End Development
Cloud Solutions
Digital Magazine
Is this the way it will always be?
When creating and editing the hero video for Bethesda, our central theme revolved around the emotional moment when parents first received a diagnosis for their child. We aimed to capture the raw, heartfelt reactions that parents go through during this pivotal moment, showcasing their initial fears and concerns.
However, the video's ultimate message was to provide hope and reassurance by highlighting Bethesda as the place that can offer the support and solutions these parents need.
Through skillful storytelling and powerful visuals, we crafted a narrative that not only empathized with the parents' initial apprehensions but also emphasized Bethesda as a beacon of hope and help, instilling confidence that it is the right place for them on their journey toward addressing their child's diagnosis.
Adult Supported Living.
When conceptualizing and editing the hero video for Bethesda's Adult Supportive Living, our central concept was centred around the principle of "meeting them where they are at." We sought to authentically portray the daily challenges and triumphs of adults in need of support, emphasizing the diversity of their experiences and backgrounds. Through poignant storytelling and compelling visuals, we aimed to depict the initial uncertainties and vulnerabilities of these individuals when they first seek help. Yet, the core message of the video was to highlight Bethesda as the ideal place to provide the personalized, compassionate care and support that meets each individual exactly where they are in their journey. This approach not only acknowledged their unique needs but also conveyed Bethesda's commitment to nurturing and empowering them, ultimately showcasing it as the trusted partner for adults seeking supportive living solutions.
Brand Video focusing on a spectrum of services.
In Bethesda's brand video, we captured two poignant narratives: the emotional journey of parents upon hearing their child's diagnosis and Bethesda's commitment to "meeting them where they are at" in Adult Supportive Living. Through heartfelt storytelling and compelling visuals, we portrayed the initial fears and vulnerabilities of both parents and adults seeking support. However, the video's core message was clear: Bethesda offers hope, reassurance, and empowerment. Whether it's parents finding solace in their child's diagnosis or adults in need of supportive living, Bethesda stands as the trusted partner that understands their unique needs and journeys, offering unwavering support and solutions.
The essence of Bethesda is shaped by its dedicated staff.
The staff at Bethesda plays an indispensable role in the organization's success. Their unwavering commitment, expertise, and tireless dedication are the driving forces behind Bethesda's achievements. Whether it's the compassionate care they provide to individuals in need, their innovative solutions, or their boundless enthusiasm in supporting the community, the staff's collective efforts are the cornerstone of Bethesda's triumphs. Their passion for making a positive impact on the lives of others not only reflects the heart and soul of the organization but also ensures that Bethesda continues to thrive and excel in its mission to serve and uplift those it touches.
Inspire Magazine
Inspire Magazine was an online publication that celebrated World Autism Day and all things Bethesda. With our paid and shared marketing channels, we could reach individuals who would enjoy the magazine as a valuable resource on their autism journeys. Our goal was to create a place where members of the autism community could connect with stories about people living and thriving with autism. We were excited by the response from readers, who said that articles in Inspire Magazine provided hope and encouragement while navigating the autism journey.
