“The entire team at Ascendant is top-notch! Talent, passion and vision define the work that they deliver. The videos that they produce are edited to perfection. They were given a mission to develop a new website and rebrand our company to promote further growth. A full-service marketing agency, Ascendant created efficiencies for our organization by taking the entire project from start to finish from media, printing, marketing and web design for greatly improved sales results and reduced inefficiencies. Their work is fantastic and they make a great team together. Highly recommend!”
Jennifer Orr, Founder and CEO Eyewords:
Logo Design
Our mission was to craft an impactful brand that highlights the symbiotic relationship between Eyewords™ and education. Of even greater significance was our endeavour to breathe life into this brand through the development of a robust digital ecosystem, one that would empower the Eyewords™ brand and its products with an automated, seamless experience.
The Eyewords™ program was meticulously designed to foster self-assurance and instill trust in the innate learning capabilities of students. This visionary program empowers learners to cultivate a sense of self-worth, nurture their confidence, and embrace the spirit of taking calculated risks for a brighter future. Our project revolved around the comprehensive reinvention of the brand and its content, coupled with the creation of a digital ecosystem that would not only support but also nurture and expand the brand's global footprint.
Services
Shopify Brand & Store Front End
Amazon Backend & Fulfilment via FBA
User Experience (UX)
User Interface Design (UI)
Search Engine Optimization (SEO)
Competitive Digital Analysis
Product Strategy
Customer Experience
Digital Strategy & Media Planning
Photography & Imagery Capture
Digital Roadmap
Brand Identity
Implementation
End-to-End Development
Brand Videos & Content Delivery
Is this the way it will always be?
In light of the current circumstances and the evolving landscape of education, our attention was inevitably drawn to the enduring challenges associated with learning to read in schools, particularly during the era of COVID-19. In response, we undertook the creation of videos aimed at capturing the emotional essence for children, providing them with a setting that would enable a profound comprehension of the transformative potential that literacy and learning, as facilitated by Eyewords, offer.
Eyewords can be learned at home.
Eyewords presents a unique opportunity for home-based learning, offering several distinct advantages. Its accessibility and convenience allow learners to engage with Eyewords materials comfortably from home, fostering a personalized and flexible learning experience. Family involvement can enhance the learning journey, while the familiar setting can minimize distractions. This adaptability has become increasingly valuable, especially in the context of remote learning during events like the COVID-19 pandemic. In essence, Eyewords can be effectively acquired at home, providing a versatile educational resource that suits various learning needs and circumstances.
Building Commerce through Amazon FBA to ship worldwide.
A platform for Commerce.
Initially, Eyewords™ was a small-scale operation that solely catered to order fulfillment. However, we aimed to broaden the outreach of their products and elevate the brand's stature. For this purpose, we devised a plan to establish the brand on the Shopify platform and expand their online footprint. Based on a meticulous topology analysis, extensive research, segmentation, and e-commerce expertise, we skillfully crafted and designed the website.
Utilizing Amazon FBA
To create a seamless, stress-free fulfillment process for clients, our back-end team plans to leverage Amazon's FBA inventory - the largest eCommerce platform - to automatically ship Shopify orders. By automating operational responsibilities that often act as pain points, clients can rest easy knowing their products will be safely stored by Amazon. No more worries about navigating home storage, leasing warehouse space or third-party fulfillment centers.
Pack and Ship Easy
Amazon automates order fulfillment by picking, packing, and shipping orders at a better rate than most individual shippers. No more worries about acquiring shipping boxes, envelopes or warehouse space. Inventory is distributed across multiple Amazon warehouses for optimal delivery times. This frees up clients to increase product development and expand globally.
Print and Packaging.
Recreating the new brand and designing fresh cards and booklets for consumers is paramount. This endeavour breathes new life into the brand, allowing it to stay relevant and appealing in a dynamic market. Updated cards and booklets enhance the user experience, making learning more engaging and effective. Furthermore, it demonstrates a commitment to innovation, reflecting the brand's dedication to evolving alongside the needs and preferences of its consumers, ultimately fostering brand loyalty and attracting new users.
