The Plan
Green Ocean Seafood is not just a brand; it's a commitment to sustainable fishing practices that ensure the health of our oceans and the well-being of future generations. Our dedication to sustainability is rooted in the understanding that the ocean's bounty should be cherished and protected. During the COVID-19 pandemic, as families spent more time together at home, we recognized an opportunity to foster a deeper connection to seafood. We embraced this moment by not only promoting our responsibly sourced products but also by providing a wealth of easy-to-follow, healthy seafood recipes that families could enjoy cooking together. This initiative reflects our belief that seafood can be a delicious and nutritious part of a balanced diet, promoting both physical well-being and family bonding, all while safeguarding the precious marine ecosystems that sustain us.
Tagline
Helping Canadians live Healthy and Happy.
The tagline "Helping Canadians Live Healthy and Happy" encapsulates the essence of Green Ocean Seafood's mission and initiatives. By focusing on sustainable fishing practices, we ensure that Canadians can enjoy seafood choices that are not only delicious but also environmentally responsible. During the COVID-19 pandemic, when families sought ways to connect and improve their overall well-being, our brand stepped in with a plethora of nutritious seafood recipes, fostering healthier eating habits. This, in turn, contributes to the physical well-being of Canadians, aligning with the "Healthy" aspect of the tagline. Moreover, as these family cooking experiences promote bonding and shared meals, they also support the "Happy" element, as quality time spent together enhances overall happiness and fulfillment. In essence, our tagline reflects our commitment to both the health of Canadians and the happiness of their families through sustainable seafood choices and engaging culinary experiences.
Services
Brand + Logo Design
Content
User Interface
User Experience
Digital Recipe Book
End to End development
Google Analytics
Photography
Videography
USP Statement
Creative Design
Digital Lookbook
Analytics
Editorial
Embedded Digital vehicles
Promoting a Thriving Planet and Well-being for All through Healthy and Sustainable Practices."
In our video brand, we showcase the essence of 'Promoting a Thriving Planet and Well-being for All through Healthy and Sustainable Practices' by capturing the beauty of pristine oceans and vibrant marine life, harmoniously intertwined with families enjoying wholesome seafood meals together. It's a visual journey that celebrates the vitality of our planet and the happiness of those who embrace sustainable, healthy living
Website
The challenge lies in leveraging the existing website infrastructure to effectively communicate our brand message through video and a digital magazine. We need to create engaging video content that seamlessly integrates the new tagline, "Helping Canadians Live Healthy and Happy," showcasing not only our sustainable seafood but also a diverse range of recipes and stories on travel and exercise. This entails crafting compelling narratives, coordinating with diverse content creators, and ensuring a consistent brand voice across all multimedia elements. Simultaneously, the digital magazine should serve as a holistic platform that offers readers an immersive experience, combining enticing recipes with inspirational travel and exercise stories that reinforce the overarching message of holistic well-being. It's a multifaceted endeavour that requires meticulous planning and execution to resonate with our audience and strengthen our brand identity.
